Smart Links
Links to some smart resources from some smart folks.

National Association of Corporate Directors This organization helps corporate board directors play a vital role in ensuring that the company is pursuing a winning strategy and monitoring its execution and evolution over time. NACD helps board members work with management more effectively to understand the primary strategic issues facing the companies they serve - from market and financial issues to CEO succession planning, mergers, acquisitions and more.
Association of Strategic Alliance Professionals Strategic alliances have emerged as a distinct competency over the past decade in the management of the modern enterprise and have contributed greatly to the transformation of the modern corporation. ASAP has been created to serve those who manage these strategic alliances. The mission of the Association of Strategic Alliance Professionals (ASAP) is to address the unmet needs of strategic alliance professionals by acting as a central forum for the collection and dissemination of resources to support the professional development of its members and to advance the state of the art of strategic alliance formation and management.
Association for the Advancement of Relationship Marketing AARM has become one of the largest associations focused on the development, understanding and communication of the principles and disciplines of CRM, on an enterprise-wide basis.
Interactive Advertising Bureau The Interactive Advertising Bureau is the only association dedicated to helping online, interactive broadcasting, email, wireless and interactive television media companies increase their revenues. Visit their Interactive & Creative Gallery -- an important IAB initiative connecting the interactive advertising industry with emerging technologies. It serves to inspire the creation of new methods for conveying information to the masses via the Interactive medium. Over time, the IAB hopes to assemble here premier examples of next-generation ads, which will include rich media, interactive broadcasting, email, wireless, and iTV.
Direct Marketing Association/AIM The Association for Interactive Marketing (AIM), an independent subsidiary of The Direct Marketing Association, is a non-profit trade association for interactive marketers and service providers. AIM supports its members as they pioneer the practice of interactive media marketing by providing community, education, advocacy and opportunity. AIM's Councils, which focus on various segments of IM, include the Council for Responsible E-mail, the Addressable Media Coalition (an ITV group), the Wireless Marketing Council, Search Engine Marketing Council and others.
CRMguru.com How customer centric is your organization? This interactive analytical tool will give you an initial check on how customer centric your organization is. It will give you the opportunity to compare results with your colleagues and set-up user groups, and the information we collect from the completed questionnaires will be used to provide CRM Guru members an insight into Customer Centricity worldwide. CRMGuru.com and Round team up to bring you the Customer Centricity Index. This interactive analytical tool gives you an initial check on how customer centric your organization is. It will give you the opportunity to compare results with others. CRMGuru.com's Customer Centricity Index -- CRMGuru.com (home)
Target Marketing magazine Direct marketing resources and articles.


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